Thoughts on Avatar: the Last Airbender

Anime fans tend to take ‘animation isn’t just for kids’ for granted, what with the likes of Dennou Coil or pretty much anything made by Studio Ghibli proving that ‘cartoons’ at the cinema or on TV can entertain adults as well as the intended younger demographic. The boundaries that define what constitutes a target audience can become retrospectively blurred in the eyes of the audience however; usually by good storytelling and memorable characters, so all you’re left with in the end is the question of whether you enjoyed it or not.


Because the range of its influences is so unusual for a mainstream TV show, Avatar: the Last Airbender is a little hard for me to pin down. After a while I stopped trying to decide whether it was a US kids’ show, an anime-inspired cult phenomenon, a combination of both or none of the above, because I was simply having too much fun being immersed in its world to care.